Landing Page Optimization Academy by Ana Santos

Landing Page Optimization Academy

What's included?

Video Icon 26 videos File Icon 31 files Text Icon 11 text files

Contents

Module 1: Finding a Purpose & Making it Clear
Welcome
Join the FB Group
Introduction to Landing Pages
6 mins
Dedicated Landing Pages Vs. Integrated Landing Pages
7 mins
Landing Page Strategy
18 mins
Types of Landing Pages
8 mins
Business Goals Vs Conversion Goals
6 mins
Conversion Goals Vs. User Needs
5 mins
WORKBOOK: Plan Your Landing Page
10 mins
WORKBOOK: Pdf download
117 KB
Module 1 Final Quiz
Download Module 1 Slides
Dedicated Landing Pages Vs. Integrated Landing Pages
1.47 MB
Landing Page Strategy
1.24 MB
Types of Landing Pages
1.6 MB
Business Goals Vs. Conversion Goals
754 KB
Conversion Goals Vs. User Needs
2.21 MB
Plan Your Landing Page
715 KB
Module 2: Building Landing Pages That Generate Trust & Conversions
What is Usability?
8 mins
Common Usability Mistakes
14 mins
Usability Quiz
ACTION: Reflect and Discuss on Usability
Is Good Usability Enough to Convert?
6 mins
ACTION: Reflect and Discuss on Conversions
The Key Elements of Your Landing Page
15 mins
ACTION: Start Adding Key Elements
34.6 KB
Persuasive Design & Psychology Principles
14 mins
ACTION: Incorporate Persuasive Principles
385 KB
Visual Design Principles
12 mins
ACTION: Apply Visual Design Principles
Designing for Mobile
11 mins
ACTION: Optimize for Mobile
298 KB
Implement & Build Your Landing Page
Download Module 2 Slides
What is Usability
1.19 MB
Common Usability Mistakes
2.49 MB
Good Usability Isn't Enough To Convert
1.15 MB
The Key Elements of Your Landing Page
1.82 MB
Persuasive Design & Psychology Principles
3.82 MB
Visual Design Principles
4.18 MB
Designing for Mobile
2.5 MB
Module 3: Data, The Basics
Why You Need Data
4 mins
What You Need To Know About Research
10 mins
ACTION: Reflect and Discuss on Data & Research
Finding the WHAT - Quantitative Research
13 mins
Finding the WHY - Qualitative Research
14 mins
ACTION: Collecting Data
Ideal Client Profile Validation
13 mins
WORKBOOK: Ideal Customer Profile Validation (Research)
113 KB
Tools to Track Behavior
Using Google Analytics to Find Money Leaks
6 mins
ACTION: Set Up Google Analytics
Download Module 3 Slides
Why You Need Data
1.45 MB
What You Need To Know About Research
780 KB
Finding the WHAT - Quantitative Research
692 KB
Finding the WHY - Qualitative Research
690 KB
Validating Your Customer Profile
2.39 MB
Using Google Analytics to Find Money Leaks
1.29 MB
Module 4: All About Testing
Why Do You Need To Test?
7 mins
What is Split Testing and What Is It Used For?
17 mins
ACTION: Prioritize Experiments
How To Run A/B Tests
8 mins
How To Learn From Both Successful And Failed Tests
5 mins
How To Test & Optimize Low Traffic Websites
7 mins
User Testing Foundations
13 mins
ACTION: Your First Test Plan
Module 4 Final Quiz
Download Module 4 Slides
Why You Should Test
840 KB
Split Testing Basics.pdf
1020 KB
How to Run A/B Tests
1.02 MB
Learning From Successful And Failed Tests
823 KB
How To Test & Optimize Low Traffic Websites
830 KB
User Testing Basics
722 KB

What my students say

"I love that it's so specialized. After spending a fair bit of money, I'm learning the hard way that there's so many pieces to the puzzle of being successful on digital. It doesn't surprise me that most solutions are not one size fits all, but it's too bad there isn't a road map to help you understand the components, and also to help you prioritize, since you can spend a fair bit of money in one area or another, but not get the results you want because another area is lacking. It's quite overwhelming really."
Laura Jayne
"Something that really stood out for me and got me thinking was when Ana mentioned that a lot of people just send potential customers to the website rather than a landing page. Such a good and important point. I especially liked the videos that covered "biz goal vs conversion goal". So vital.

Also, I liked how "digestible" everything was. It was very accessible and not intimidating at all." 
Courtney

From Visitor to Loyal Client in 4 Weeks!

Attract higher quality customers with non-spammy landing pages that convert.
Enroll now